tagline Specialties:

Experienced and connected, Locker Public Relations is an award-winning, boutique public relations firm specializing in lifestyle clients including skin care, beauty, spa & wellness experts and eco products. We use a strategic media relations approach that is focused on achieving your goals.

Opportunities:

Build your PR and Communications program from the ground up. Don't feel as if you need PR knowledge or previous coverage to begin with Locker PR. We will create the buzz for you!
Work hand-in-hand with your team to craft key messages, fact sheet and boiler plate
Develop your story, make it newsworthy and create a plan for telling this story to the world
Develop, update and monitor social media platforms including Facebook, Twitter, LinkedIn and YouTube. Social media plans, strategies and daily postings are available a la carte for companies that want to begin and/or enhance a social media platform
Create press kit and online press room
Feed the media with a consistent stream of informative news items
Write press releases and pitch stories to the international, national, regional and local media
Draft articles and speeches on behalf of your company/spokesperson
Conduct media interviews and supply quotes positioning your company as leaders in and experts on your industry
Plan and execute desk-side visits with A-list journalists in key cities including New York and Los Angeles
Develop gifting program for A-list journalists
Produce video components to tell the story of your company
Create and maintain media training program for your company's spokespeople
Become a trusted extension of your team

Vera Gibbons, Financial Journalist - "I have collaborated with Debra for many years now on numerous projects, story ideas and pitches. She is driven, efficient and always a joy with which to work."

Wendy Furrer, Lifestyle Reporter - "I've worked with Debra since 2003; we successfully worked together on a story for CNN featuring spa experiences for cancer patients. She's a pleasure to work with and a trusted resource."

Graeme Hart, General Manager, Post Time Productions - "I've known Debra for many years and continually find her to be professional, smart and able to adapt to changing situations. She is well-known in the lifestyle industries and her relationships with PR professionals, CEOs and visionaries enable her to easily pick up the phone and arrange an interview. Debra's attention to detail in arranging shoots and interviews makes the crew's job on-site much easier. Her clients have a talented resource on their teams when it comes to telling stories through video."

Mary Bemis, Founder & Editor in Chief, Organic Spa - "I have had the pleasure of working with Debra Locker over the past 10 years. Her enthusiasm and professionalism are hard to come by. She is a dedicated, hard-working team player whose follow-through and attention to detail are most unique in a world where the details often fall through the cracks. If you're looking for an established public relations pro with great relationships and the ability to lead a project from beginning to end—Debra's your woman."

Kay Cannon, MBA, ICF Master Certified Coach, Kay Cannon, Inc. - "I've always been very skeptical when it comes to working with a PR consultant. It seems like most of them are content to just write and send out press releases to the same tired venues. I wanted a much more comprehensive, sophisticated and strategic approach to PR. I also wanted someone who I could completely trust and whom would be a strong member of my team. I found exactly what I was looking for and more with Debra Locker. Debra can discover, craft and deliver your most powerful messages to the right people using a wide variety of venues and techniques. From press releases to video to multi-media productions, Debra skillfully weaves your PR strategy into the core fabric of your business. But, most importantly, what I really love about working with Debra is her sense of ownership and partnership. With Debra on my team, I have a trusted colleague whom I can turn for expert guidance and execution."

Scott Sayres, Vice President, Weber Shandwick - "Debra Locker knows how to communicate, not just ideas, but with people. More than that, she understands them. And that is the basis for any effective communication strategy. What makes Debra rare is her ability to see things from different perspectives. She was a journalist and knows how to anticipate the media's needs, but also understands the client's wants. She can bring the two together in a winning combination. Her award-winning skills as a journalist and public relations professional are a rare combination that add up to a 'win' for her clients."

Melinda Taschetta-Millane, Editor in Chief, Skin Inc. - "I've been working with Debra Locker for 10 years. I have always been very impressed with her level of organization, professionalism and attention to detail. As Editor in Chief of an industry publication, I always knew that I could rely on Debra to provide me with the answers that I needed, be it an industry expert as an interview source, or an industry fact or statistic that we needed to complete an article. Debra knows this industry inside and out, and her expertise in this area is a tremendous asset."